The new planning studio will open in the summer
STOCKHOLM 16 March 2021 – CBRE Global Investors announces the arrival of a brand-new IKEA planning studio at Bromma Blocks, Stockholm. The 740 sqm planning studio, which is due to open in the summer, is a smaller format where customers get help with furnishing solutions. In recent years, IKEA has opened smaller formats in major cities such as Paris, New York and Tokyo and have now chosen Bromma Blocks in Stockholm, for their first Swedish planning studio.
The new IKEA planning studio will be situated on the shopping centre’s first floor, adding to Bromma Blocks’ already strong cluster of homeware stores, which includes Cervera, Hemtex and Newport. Once open, it will allow customers to get help to plan and order more complex home furnishing solutions, such as kitchen, bedrooms and storage, with personal service from IKEA’s home furnishing specialists.
IKEA’s decision to choose Bromma Blocks for its new planning studio reflects the strong position of the centre, which saw a 3% increase in footfall during 2020, with eight million visitors now enjoying trips to the centre annually. The brand’s decision to sign and launch during the Covid pandemic is also indicative of Bromma Blocks’ resilience and recognised popularity as a desirable regional retail destination.
Logan Werry, Head of Asset Management, Nordics, for CBRE Global Investors, said, “The new IKEA planning studio is an exciting addition to the centre and will enhance its already strong homeware offering. The fact that IKEA has chosen Bromma Blocks is evidence of the centre’s ongoing success and will give our shoppers a unique experience that is not currently available in Sweden. With the new tramline opening soon, we are greatly looking forward to spring and summer at Bromma Blocks.”
Cecilia Fritzson Gårdnäs, Area Manager at IKEA Sweden, commented, “Bromma and the surrounding area has strong population growth and many new homes are being built here. Through the presence in Bromma Blocks, we increase our availability and look forward to meeting our customers in a new way and in a new place.”
Bromma Blocks will benefit from the imminent launch of the new tramline, linking the centre with Northern Ulsvunda, Bromma Airport and Helenelund, and the recent opening of the neighbouring new ICA Maxi store. With the expectation of Hangar 5 opening soon, which is a mixed-use scheme of offices, hotels, retail and community services, the locality is offering a vibrant destination for visitors.
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About Bromma Blocks
Bromma Blocks is a leading retail park alongside a fashion-anchored shopping centre, with the right blend of accessibility and convenience. Housed in period hangars on the site of Sweden’s original gateway to the world, Bromma Blocks offers a unique blend of the expected and the extraordinary. Rooted in heritage, but fit for the future, the heart of the community and popular across Stockholm. It features a diverse range of leading brands from hardware to homeware and food to fashion, plus numerous cafés and restaurants, and extensive parking.
About CBRE Global Investors
CBRE Global Investors is a global real assets investment management firm with $122.7 billion in assets under management* as of December 31, 2020. The firm sponsors investment programs across the risk/return spectrum for investors worldwide.
CBRE Global Investors is an independently operated affiliate of CBRE Group, Inc. (NYSE:CBRE). It harnesses the research, investment sourcing and other resources of the world’s largest commercial real estate services and investment firm (based on 2020 revenue) for the benefit of its investors. CBRE Group, Inc. has more than 100,000 employees serving clients in more than 100 countries. For more information about CBRE Global Investors, please visit www.cbreglobalinvestors.com
*Assets under management (AUM) refers to the fair market value of real assets-related investments with respect to which CBRE Global Investors provides, on a global basis, oversight, investment management services and other advice and which generally consist of investments in real assets; equity in funds and joint ventures; securities portfolios; operating companies and real assets-related loans. This AUM is intended principally to reflect the extent of CBRE Global Investors’ presence in the global real assets market, and its calculation of AUM may differ from the calculations of other asset managers.